Terry Xiao Blog
Finance and Business
Pens Can Be Used As Corporate Tokens
Pens are small and fairly cheap. In respect to using them as gifts, they are well utilised. They don’t get thrown away until they have been fully used. Depending on usage, they usually have a life span of 1 or 2 months.. Because of this versatility they are a perfect gift.
Nowadays, black ballpoint pens are the most popular ink color; most pen producers would agree. If you need advertising exposure, the black ballpoint pen cannot easily be beaten for dollar for dollar advertising and market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.
Amongst sales people & office workers, black ballpens are the most preferred. Blue is next in line in popularity. Odd and interesting colours such as orange or pink can also be used, but are of little usableness. They’re best for children’s wear businesses or party-hire companies. After all, practicality is the issue, so a gift pen with black or blue ink is your best bet.
Imagination is the only limit when it comes to the exterior body of a pen. As long as the pen is still usable practically as a pen, you would still achieve your exposure goals regardless of how it looks like.
For the body of the pen you should first focus on the company information you want to add and then consider the design of the body next. If you do not do this you may end up choosing a physical design that you cannot add the info you want which would defeat the original purpose.
When it comes to the body of the pen, do not go too cheap. Quality looking pens will be used by more people than cheap looking ones. Don’t use cheap pen interiors either. A lot of us has thrown away a pen in frustration because a pen does not work when we tried using it. If a person gets this experience from your pens, they can associate it easily with your company. They will end with a bad impression of your company.
Good corporate gift suppliers should let you to buy pens in volumes you need, in addition to the design concept of the pen body & its quality aspects discussed here.
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