Terry Xiao Blog

When it comes to spreading information to a large number of people, no other medium is more popular than print. The printing services industry has seen massive growth over the years and continues to grow at a steady rate even in the present. Today it is able to not only satisfy customers’ printing requirements but also other related needs as well.

Large volume printing services through relief printing technology originated during the–00’s when the world’s very first printing press was invented by Gutenberg. In relief printing the printed image appears raised from the base, just as it exists in a rubber stamp. These days relief printing is not as widely practised and has very restricted uses.

Technology has always been a driving force behind innovations in printing processes that have been adopted down the years. Modern printing techniques are quite diverse and come to a variety of uses. Most clients are in fact dazed by the plethora of printing choices available to them.

Of all printing methods in the market today, offset printing tops the list in popularity. In this technique, the image is transmitted onto paper from a metal plate on which the matter is first printed by the use of small amount of ink. This inexpensive and fast technique of printing is highly preferred and used when bulk printing is needed.  Read more...

Distributing brochures has always been a successful promotion tactic for any business. They can be distributed like pamphlets or mailed at clients’ addresses, or can simply be kept in stores for customers to take with them. As a result, a massive section of the printing services industry has grown to cater to this market. There have been many radical changes in brochure printing in recent years and the internet along with digital technologies is fuelling many of them.

At a time when computers hadn’t made their foray into brochure printing, the entire thing was a laborious activity involving use of plate-making machines and film negatives, and the steps involved taking multiple test prints, changing all the settings, and what not. Even design choices were restricted, with the printers doing the bulk of the design tasks and only the most basic input provided by the client.

Nowadays, the client himself can do the entire designing on a computer, and the brochures can be created in a much lesser timeframe than they could be some years ago. Delivery of finished prints in bulk in a day’s time is possible nowadays, thanks to advancements in technology.  Read more...

Companies of all scales and budgets make use of brochures as an important marketing option. They lend credibility to a business by introducing and explaining its offerings, business background and other unique selling points in a convincing manner. Since, they play a vital role as a promotion tool it is important that they are designed professionally and printed in good quality. This article will offer you some key tips on brochure printing and design.

The primary objective of a brochure is to convey information. However, it also has to be visually attractive, so that prospective customers are tempted to read through it. It should use text and pictures in the right combination, while the colours should also be used carefully. Fonts, borders, and graphics are key elements of brochure design and they should support each other well. The brochure should not have a messy appearance, instead it should be neat and stylish, and at the same time simple and coherent.

While designing a brochure, brochure printing aspects should be carefully considered. It is always advisable to take a sample print to see what the final product will look like before sending the design for large scale brochure printing.  Read more...

Printing is a very important part of any business – small or large. While abundance in the number of printing services suppliers leave you spoilt for choices, it also poses a difficult job as to how to choose the greatest printing company that fits the bill for your particular needs.

Before settling on a company for your printing needs, it would be prudent to be clear as to what precisely you are expecting from it and if it is equipped to meet your needs. Any organization will have its own specific requirements, which means that before you can make the final decision regarding a printing company you would have to carefully think about whether it can deliver.

You should ask the vendor about the various aspects that are involved in printing. It makes good sense to take stock of important things like colour intensity in the end product, the technology that the vendor uses for printing, the condition of the machinery & so on. For a first timer, the wide range of variables involved in printing services can be daunting to deal with. Therefore, looking at a company’s past work & sharing ideas with some of its clients can be a great way to know about the company. The authenticity of the company’s promises can be estimated through this process.  Read more...

Irrespective of the size of a business, printing is an important feature of its operation. While abundance in the number of printing services suppliers leave you spoilt for alternatives, it also poses a challenge as to how to choose the best printing company that fits the bill for your specific requirements.

For making the correct decision while selecting a printing company, it is imperative that you understand your own printing requirements as well as the capacity of the vendor in satisfying those for you. Different businesses have different requirements, and only after proper thinking can you decide which printing company will be able to do the job for you.

In terms of the printing process itself, there are many aspects that you might want to query the printing company about,. The technology used, colour accuracy, quality of the paper, the state of their machinery are just a few things which you would want to look at. Someone who is new to the printing business can easily get bewildered with the vast variety of issues involved in the process. References from past customers of the company and sampling its previous work can tell you a lot about the company in a very concise and quick fashion. This is an effective method of knowing a company’s capabilities in satisfying its commitments.  Read more...

Other than the old and proven means of publicity like TV, web ads and newspapers, a company can enhance its visibility by deciding to print poster and flyers for promotional purposes.

This way of addressing prospective customers is quite effective due to its direct and personalised nature. Given below are some of the advantages of publicising your firm by making use of flyers and posters.

High exposure – The printed ad might be seen by more people but only a few of them will be inspired to come to your shop. In contrast, giving out flyers and sticking posters in your area would directly lead to a growth in your business due to targeted publicity of your store.

Rapid results – Unlike other promotional techniques, the creation and printing of flyers and posters can be done easily in a few days and their benefits are instant, which can even be monitored without much difficulty. You would be able to instantly see the rise in the number of prospective buyers who visit your shop after reading a flyer handed to them or after noticing an attractive poster.  Read more...

Most companies need a printing service on a regular basis, whether it is for promotional purposes or intra-company communication. Therefore it is helpful to know about the basic working of the frequently used printing process called offset printing.

The users and the printers like offset printing due to its cost effectiveness for printing of large number of prints. The clients giving big printing orders are recommended by the printers to opt for offset printing due to this reason.

This printing technology uses oil-based ink, which is not soluble in water. The offset printing is so called because the designs are transmitted in an indirect way from the plates to the paper by use of rubber blankets as the agents.

The process starts by developing the designs. Earlier the images were prepared by creating film negatives and were then transmitted to printing plates made of aluminum. But, a modern printing company would now prepare the plates directly by making use of an image setting system. The next step is to attach the plate on to a cylinder such that it is spot on. Thereafter water, and then ink, is spread on the image plates. The image gets the ink while the rest of the area receives a thin coating of water, which ensures that the ink does not spill past the images.  Read more...

When it comes to spreading information to a great number of people, print is one of the most popular media. The present form of the printing services industry is a result of years of change & evolution in printing styles & techniques. Today it can fulfill almost any need of the clients related to printing & its additional requirements.

With the invention of the first printing press by Gutenberg in the–00’s, mass printing services in the form of relief printing evolved into a standard industrial service. In this style of printing the printed image appears raised from the background of the material, like in a rubber stamp. Nowadays relief printing is not as widely practised and has very restricted uses.

Technology has always been a motivating factor behind changes in printing processes that have been embraced down the years. There are several kinds of printing techniques available today and each has its own role and function. In fact, most clients now feel puzzled with the printing options available in the market.  Read more...

As if paucity of funds were not enough, smaller organizations now have to do an even more difficult tightrope walk due to the onset of global recession. It has become necessary for them to utilize the available resources in a way which gives them the best bargain for their money. Adopting promotional options that are affordable and yet competitive is a good solution for such organizations, and herein lies the utility of flyer printing.

If you own a small organization like an eating joint, a clothes store or a hardware store, you will comprehend how much it pains to see your investments disappear on expensive promotional methods. Big and expensive marketing campaigns are normally not suitable for smaller concerns.

Flyer printing is not only cheap compared to other forms of marketing mediums but also is very effective in generating public awareness and good opinion about your organization. It is one of the most eye-catching ways of marketing, and of generating a spontaneous recall in the consumer’s mind.  Read more...